Non-for-profits
by: W Samantha Newman
WHAT IS THE BEST MARKETING FOR THEM?
Name recognition is key! To want to give money to an organization, people want to know why and what it will be used for. Annual reports are huge in keeping the publics interest. Flyers for fundraising events and how you market and use public relations to get the word out is key in getting participation. It really depends on the size of the non-for-profit and how much donations are coming in versus fundraising.
The non-for-profit must decide what is the most important, getting fund, getting volunteers, or getting recognition. All are important and some need more of a focus on different areas. There is no one way to promote non-for-profit agencies. Sunti Designs helps make a detailed plan for the year for many non-for-profits. We have been involved with promoting Children’s Miracle Network, St. Louis Artist’s Guild, Kidney Walks, Team Central Gymnastics Academy, and many more. In the last 7 years, we have helped promote over 50 non-for-profit organizations.
We do one pro-bono piece for non-for-profit organization every quarter. To apply to be the next one, please let us know what your needs are and when you need them. We will announce who we are helping in the second quarter by the end of February 2011. We are currently helping Team Central Gymnastics Academy with their Elite Banner Program. Go to their site to get the details.

The state of Missouri has a web-site about charities. Anyone can go to the site and check on a charity that they might want to consider donating to. If you want your charity listed on the site, you’ll have to submit some paperwork to them. In addition to completing the charity information form: